Campaign
Poker Face (2023)
Network
Peacock
Responsibilities
Key Art / AV / Paid Social / DOOH / Stunts
Poker Face (2023)
Peacock
Key Art / AV / Paid Social / DOOH / Stunts
Billboards, subways, buses, Times Square, and LA Live
A surprise-and-delight “bullshit hotline” where Natasha Lyonne, in character as Charlie Cale, would dish out advice on how to deal with all the liars out there. I co-wrote the hotline’s script and provided creative direction for the tease art.