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Campaign

Poker Face (2023)

Network

Peacock

Responsibilities

Key Art / AV / Paid Social / DOOH / Stunts

Everybody has something to hide

Key Art

AV

Out of Home

Billboards, subways, buses, Times Square, and LA Live

1-866-NOBLSHT

A surprise-and-delight “bullshit hotline” where Natasha Lyonne, in character as Charlie Cale, would dish out advice on how to deal with all the liars out there. I co-wrote the hotline’s script and provided creative direction for the tease art.